For DTC subscription brands with 10,000+ engaged subscribers who want more repeat orders and higher LTV without adding a dollar to ad spend.
Apply for one of this month's spotsTakes about 2 minutes. No payment details.Not a strategy deck. Not a list of recommendations your team has to go build. The actual system. Audited, created, designed, built, and sent.
In 30 days you get:
I'm Keri Omajene. I run retention for subscription brands in supplements, wellness, and beauty. I do the strategy, the copy, the design, and the Klaviyo build myself. No handoffs. No juniors.
If your list is 10K engaged or bigger, this is for you.
Most subscription brands are good at the hard part. They get people to subscribe. Then they lose them one step later, before order two or three. That's the exact window where a subscriber starts paying you back.
Here's what that looks like in real numbers.
At a Mushroom brand, a subscriber who reached their third order was worth 5.1x a one-time buyer. But the average subscription ended at 1.8 orders. Most people left right before the money showed up.
We rebuilt the system around those moments. Three months later:
Same customers. Same ad budget. More money from each one.
That's the whole idea. When repeat purchase rate goes up, LTV goes up. When LTV goes up, you can afford to acquire customers your competitors can't. And the revenue compounds, because every new customer lands in a system built to keep them.
So you start seeing data from week one. Campaigns run 4 a week the whole way through.
Here's what each piece is, why you need it, and what it's done for other brands.
A full teardown of your account. Deliverability, list health, segmentation, flows, campaign history, and where revenue is leaking.
Everything else sits on top of this. If a third of your emails land in spam, the best flow in the world won't save you. The audit tells us what to fix first, so nothing we build is working against a broken foundation.
Deliverability was sitting at 72%. More than 1 in 4 emails never reached the inbox. We rebuilt sender reputation with sunset flows and engagement segmentation. Deliverability climbed to 98%. Every flow and campaign after that had nearly a full audience to work with.
The offer, the trigger, and the form that turns site traffic into subscribers. Plus an on-site offer that moves visitors toward a subscription instead of a one-time order.
Your list is the only audience you own. Every visitor who leaves without signing up is ad spend you paid for and won't get back. A better popup grows the list from the traffic you already have.
We tested the offer, the trigger, and the form. Popup conversion went from 9% to 23%. Same traffic. More than twice the sign-ups.
The sequence every new subscriber gets. It introduces the brand, explains why the product works, and asks a few simple questions so we know what each person actually wants.
New subscribers pay more attention in their first week than they ever will again. A welcome flow that sells the mechanism, not just the discount, turns that attention into a first order from the right buyer. And the answers they give power smarter emails later.
We rebuilt the welcome flow with zero-party data capture. Revenue per recipient went from $1.90 to $4. That's more than double from every single person who entered it.
A sequence that follows up with shoppers who added to cart or started checkout and left.
These people were one click from buying. Usually it's not a price problem. It's a question they didn't get answered, or a doubt they didn't clear. This flow answers the question and clears the doubt, so you win back sales you nearly had.
Abandonment was one of 15+ lifecycle flows we built across welcome, post-purchase, replenishment, and winback. Together they lifted total store revenue 20%.
The system that carries a new subscriber from their first order past the point where most people cancel. It sets expectations before the box arrives, builds a daily habit around the product, and turns billing reminders into reasons to stay.
This is where the money is. Most subscribers don't leave because the product failed. They leave because it hasn't proven itself yet. This flow keeps them around long enough for it to.
Their customers loved the idea of subscribing. They just weren't staying. So we rewrote the billing reminder to lead with what was coming next, not "you're about to be charged." We added a gift ladder timed to the exact orders where people dropped off. We set the benefits timeline before the first box landed, so "I don't feel anything yet" became "this is right on schedule." Churn fell from 11.1% to 8%. Refund rate dropped to 1.5%. LTV went from CA$293 to CA$400.
Four campaigns a week for four weeks. Written, designed, segmented, and sent. Education, product stories, and offers in the right mix.
Flows catch people at key moments. Campaigns keep the rest of your list buying between those moments. Without a steady send schedule, your list goes cold and your deliverability slips with it.
We shifted the send mix from 40% discount emails to 25%, with 75% full price. Customers learned to buy for the product, not the promo. LTV on full-price purchases went up and margin was protected.
Engagement filtering took open rates from 35% to 55%. Email's share of total store revenue grew from 23% to 51% in six weeks.
No payment details. No contract to sign before you've seen results.
Start this month and your popup, welcome flow, abandonment flow, and post-purchase flow are all live before BFCM traffic hits. Every new buyer from the biggest shopping weeks of the year lands in a system built to turn them into a subscriber and keep them.
Start in November and those same buyers land in whatever you have now. Most of them won't come back.
The traffic is coming either way. The question is whether you keep it.
I build the whole system. It goes live. On day 30, we sit down and look at the numbers together.
If you like what you see, we keep going at $2,500 a month.
If you don't, you walk away. You owe nothing. And you keep every flow, form, and campaign I built. They're in your Klaviyo account. They stay there.
I take all the risk. You keep all the work.
Move forward within 24 hours of our call and I'll build these four extras for you at no extra cost.
What it is
A 3-email flow that moves your monthly subscribers onto a quarterly plan. As a result, every new monthly subscriber gets the offer automatically in their first 30 to 60 days.
Why you need it
A monthly subscriber can walk away every 30 days. They cancel in month one. Their card fails in month two. They skip and forget. A quarterly subscriber pays for three months today. You pull the cash forward, and they're already past order two, the exact point where most monthly subscribers drop off.
How it runs
Three emails, about a week apart. Each one only goes to people who didn't upgrade after the one before.
The offer is simple. An extra discount on top of their current subscriber price for moving to quarterly. A little less margin per unit. Three months of cash today.
Why it works
At a Mushroom brand, we added a prepay option for the same reason. Fewer billing reminders in a year meant fewer moments to decide to leave. It was part of the system that took churn from 11.1% to 8%.
What it is
A short, 48-hour sequence for subscribers who already cancelled. It gives them a reason to come back and a deadline to do it. Built as a flow, so it runs on its own.
Why you need it
You already paid to acquire these people. They subscribed once. They know the product. When they cancel, you have two choices. Collect nothing more from them, ever. Or collect something.
How it runs
Why it works
The offer is the hook. The reason to come back does the work. At a Mushroom brand, subscribers near a churn point got a commitment bundle with real value over a longer horizon, instead of a blunt percentage off. The comeback offer here follows the same rule: make it worth returning, without training your list to cancel and wait for a deal.
What it is
A simple, fun holiday promo built for BFCM and the end-of-year rush. A different deal every day for 12 days straight.
Why you need it
Most brands send the same "X% off sitewide" email for a week. Customers tune it out by day two. A new deal every day gives people a reason to open every single morning. And it keeps selling all 12 days instead of spiking once and dying.
How it runs
We set it up for you. Written, designed, scheduled.
What it is
A step-by-step email launch plan for your next product.
Why you need it
Brands that launch new products retain 25-35% of their customers. Brands stuck on one hero product struggle to get anyone to buy twice.
The reason is simple. Customers need a real reason to come back. If the only thing you sell is the thing they already bought, that reason doesn't exist.
So what should you launch? Start with your hero product. A new flavor. A new design. A complementary product. A limited-edition collab. It's the lowest-risk, highest-reward way to grow your range, because you're selling to people who already trust the original.
But most launches are one "It's here!" email and a hope.
Why it works
I studied how 5 top entrepreneurs who've made millions from their launches actually run them. The sequencing. The build-up. The way they create demand before a single thing goes on sale. Then I pulled out the parts that work best for an email list and built them into one formula. When you're ready to launch, we use it for yours.
I write every email, design every template, and build every flow myself. That's why this works. It's also why I can't take everyone.
When those spots are filled, the next opening goes to the waitlist.
And the 4 bonuses only apply if you move forward within 24 hours of our call. After that, the core offer stays the same, but the bonuses are gone.
Because I'd rather show you than tell you. Most brands have been burned by agencies that charged up front and delivered a slide deck. I take the risk so you can judge the work by the results, not the pitch.
At least 10,000 people who have opened or clicked an email in the last 90 days. Below that, there isn't enough volume to see a clear result in 30 days, and it wouldn't be fair to either of us.
Some numbers move fast: popup conversion, welcome flow revenue, abandonment recovery, campaign revenue, and email's share of total store revenue. Retention numbers like churn and LTV move slower, because they depend on renewal cycles. By day 30 you'll see the early signals clearly. The full retention lift builds over the following 2 to 3 months.
We review the numbers together. If you want to keep going, it's $2,500 a month. That covers ongoing campaigns, split testing, optimization, reporting, and building out the rest of your retention system, including SMS. If you don't, you walk away and keep everything.
No. It's month to month.
Me. Strategy, copy, design, and the Klaviyo build. You won't be handed off to a junior or a team you've never met.
Sure. See the designs in my Figma workspace, or browse finished work in my portfolio. The Figma workspace has 3 pages: Campaign, Campaign 2, and Flow. Be sure to look through them all.
Yes. Most brands I work with have flows. The audit shows which ones are working, which ones are leaking, and which are missing. We rebuild what's broken and keep what's already earning.
Klaviyo for email. Recharge, Loop, Stay AI, and Skio for subscriptions. Postscript and Klaviyo SMS for text. Shopify for the store. Alia for on-site offers.
No. My copy is built on how and why your product works, not on how much you can knock off the price. Discounts have a place, like the 12 Days of Deals promo, but they're a tool, not the strategy.
After we get on a short call, if there's a fit, you'd give me access to Klaviyo and your subscription platform, your brand guidelines and product images, and a quick approval on key emails. About an hour a week of your time.
Click the apply button, book a short call, and if there's a fit, the 30 days start the day I get access.
P.S. Here's the short version. I build your full retention system in 30 days: audit, popup, welcome flow, abandonment flow, post-purchase subscription flow, and 16 campaigns. You pay nothing until you've seen the numbers. If you don't want to continue, you keep everything. If you wish to continue, ongoing monthly cost is $2,500.
Move within 24 hours of our call and you also get the Quarterly Upgrade Flow, the Win-Back Sequence, the 12 Days of Deals Promo, and the Million-Dollar Launch Formula. Only 2 brands get a spot this month.